Publishers and online courses

I came across this very interesting article yesterday in the New York Times. It looks like Simon and Schuster will be producing online courses run by popular authors. I’m interested to see where this goes, and how popular it may become. They are called “courses,” but do seem more like self-help guides or videos to promote an idea; but perhaps some of these may be of value. Would these be useful for a college to use in conjunction with its original course content? Will publishers continue down this road and create more of these author-guided courses?

You can find the original article here:

http://www.nytimes.com/2015/01/12/business/media/simon-schuster-to-sell-online-courses-taught-by-popular-authors.html?hpw&rref=education&action=click&pgtype=Homepage&module=well-region&region=bottom-well&WT.nav=bottom-well&_r=0

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